Guest post by Erin Olds

So you’re ready to get started with your Amazon ads, but their website is confusing… there are too many options, the names vary depending on which resource you’re using, and the guides you can find online are outdated.

Self-publishing is pretty wonderful, but there are moments when I’m sure you’d like to defenestrate the Zon.

We’re so glad you’ve come to Salt & Sage for help. We know it might sound cliché, but we really do care a lot about your book. We want it to succeed, and we’re going to do everything we can to get you there.

So I’ve put together a screenshot-heavy, color-coded guide to How to Let S&S Manage Your AMS Ads. I am assuming you already have a KDP account. If you don’t have one, go sign up at–that one’s pretty straightforward (but leave a comment if you’d like a how-to there!).

Without further ado, let’s dive in…

STEP ONE: Go to Click “Sign In” in the top right corner.

STEP TWO: Click Advertising Console (formerly Amazon Marketing Services), indicated below by a friendly purple arrow.

STEP THREE: Sign in like normal. If you have multiple Amazon accounts, be sure to use the one you have connected with your KDP account! It’s what’s connected to your books.

That should land you here—

STEP FOUR: DO NOT PANIC IF YOURS DOESN’T HAVE ANY BLUE LINES. Mine has blue because I’ve run ads. If you’re a first time ad user, yours won’t have anything. That is normal. It is okay if it’s blank. If you need to take a break for some deep breathing, now is a good time for it. I promise, we’re going to get through this together.

If you’re excited, look around! It’s a fun little dashboard, and it’s about to get a lot more interesting once we get your ads going!

STEP FIVE: Add Salt & Sage as an editor. Ready? First, click “[Your Name]’s Account.” That’s the yellow arrow. Then click “Manage Account”, circled by the purple.

STEP SIX: Obviously it will include your name and not mine, but just click “manage users” (helpfully circled in purple). One more step to go!

STEP SEVEN: Enter the information you were given in your email!

Make sure that your payment information is updated and get ready for ads!

NB: Please only add Salt & Sage Books to your AMS account if you’ve purchased an Amazon Ad package. If you’d like to learn more about what an ad package contains, contact us here.


Join the Conversation

Other Posts You Might Like

Writer, Interrupted

  Sep 10, 2019

Writing is such noisy magic. What is it about writing that can wake a child from the soundest sleep? It has a power I haven’t found in Facebooking, computer games, or reading. Somehow, no matter how early I wake, how late I stay up, or how quietly I move, the act of placing my butt in chair and my hands on keyboard will ping my kids’ radar on some register unheard by human ear. Read More

Spotlight: Amy Bowen

  Aug 19, 2019

Welcome to the Salt and Sage Books Spotlight series! We believe that by honoring each other’s voices, we’re able to turn creativity into community, and change the world through story. In this spotlight series, we welcome you into our creative community by inviting you to meet our editors and expert readers, and to hear a little of their own story, in their own words. Read More

Author Sheena Boekweg: Fat Culture in Publishing

  Jul 22, 2020

My publisher didn’t include my author photo in my debut traditionally published book. They requested it. They’ve included other authors’ photos on their books, every single one I’ve picked up. But they saw my face and decided not to put my face on my words. Read More